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In a single, immersive day, Jim Lutes and Roy Smoothe guide you through a complete recalibration of how your business operates—mentally, strategically, and executively.

Jim Lutes brings the identity-level mind programming used by top performers, closers, and high-level entrepreneurs—methods rarely taught publicly and almost never combined with real-world execution. These techniques don’t focus on motivation; they permanently rewire how decisions are made, how value is perceived, and how results are produced. Jim will also give you access to his personal vendors  

Roy Smoothe then translates that internal shift into precise external execution—showing you how to structure your branding messaging, positioning, and presence so your business immediately

Roy will open his contact base to introduce you to international stages and more. 

Operate at a higher frequency of authority, confidence, and influence. This is where transformation becomes visible, monetizable, and repeatable.

This is not theory.

This is not incremental improvement.

By the end of the day, your business will operate from a different identity, a sharper structure, and a higher level of command—using class-level techniques that most entrepreneurs will never encounter, let alone master.

If you’re ready to move beyond surface tactics and into elite-level business architecture, this experience was designed for you.